Are you a mompreneur looking to build your online presence? Social media is a great place to start. But where do you begin? Here are five steps to help you get started quickly and efficiently.
You can also check out the full M.O.M. Live episode on this topic:
Step 1: Choose Your Platform
There are numerous social media platforms available. But which one is right for you? Consider your ideal audience and where they spend their time. Facebook is a great option for reaching a wide range of people, while LinkedIn is ideal for reaching business professionals. It’s also a good idea to grab accounts on multiple platforms, even if you don’t plan on using all of them.
Step 2: Plan Your Content
Once you’ve chosen your platform(s), it’s time to develop a plan for your content. Determine the type of content you’ll use and how frequently you’ll post it. Create a content calendar to help you map out everything you want to say for the month, give you ideas for the month, and give you a strategy for the month. Consider what type of content you’ll post, such as educational or promotional posts, and what format you’ll use, such as text, photos, or videos. Determine the frequency of your posts and be reliable and consistent.
Step 3: Build Your Online Presence
After choosing your platform(s) and planning your content, it’s time to build your online presence. Create complete profiles on each platform with your name, business name, title, who you serve, and how people can reach you. Make sure your profiles look professional and are consistent across all platforms. Follow and connect with others in your industry and participate in online communities. And don’t forget to post regularly using a scheduler to ensure your content is posted even when you’re busy.
Step 4: Consider Paid Ads
While it’s important to start out as organic as possible, paid ads can help you reach your target audience more effectively. But don’t start spending money on ads if you’re not sure who your audience is or if your posts aren’t getting good responses. Test out your posts and make sure they’re attractive and scroll-stopping before considering paid ads.
Step 5: Maintain Your Online Presence
Consistency is key when it comes to social media. Spend a few minutes each day following new people or making a post on someone else’s profile. Determine the frequency of your posts and be reliable and consistent. Use a scheduler to post your content, especially on days when you’re not around. And be proactive by reaching out to people and following up with them.
By following these five steps, you can quickly and efficiently build your social media presence and start reaching your target audience. And if you need more help, consider reaching out to a coach like Rasheeda Green, who specializes in helping mom entrepreneurs build their online presence.
So what are you waiting for? Get started today and watch your business grow!